Agency: tbwachiatDay, Los Angeles, chief Creative Officer: Rob Schwartz, creative Director, Americas: Tito Melega.
An aeroplane with malfunctioning landing gear was saved from disaster by a pick-up truck.
The company has been and remains committed to complying with the law.The commercial is, to put it politely, a dramatization.If you'd like to learn more about how you can support us, click here.Those who still thinks that it's a real thing read this: Nissan more recently posted this online-only video spoofing the landing gear mishap as a real news story.Traffic Coordinator: Malika Jones, production Company Harvest Films, director: Baker Smith. Science Smackdown: Nissan Frontier Airplane.Product Strategy Director: Joel Weeks, senior Product Strategist: Mark McNaul, senior Planner: Christine Schnaitter.Account Supervisor, Digital and Social: Beth DeMarco.That weight wont hit all at once itll slowly grow heavier and heavier as the pilot pitches the nose down.The video also included the words Fictionalization.Business Manager: Nestor Gandia, film Credits, executive Director of Integrated Production: Richard O'Neill.But at the last possible moment, some unknown, brave, foolish driver races to the rescue, pulling up beneath the nose of the doomed jet and bringing it safely to the groundpresumably saving countless lives.It was produced in a realistic style, as if it were shot on a mobile phone video camera.Credits : Client: Nissan, vice President, Marketing Communications: Jon Brancheau.New York, view Map 630 Ninth Ave.But the words are only there for the opening 4-to-6 seconds before they disappear.A truck come-up from no where, came under the plane and the plane landed right. Nissan, tbwa Settle With FTC Over Faked Commercial.In one new ad, a shaky first-person camera opens on a tense airport scene, where a crowd has gathered around a TV newscast to watch as a jumbo jet with busted wheels attempts an ill-advised crash landingnarrated gravely in the dulcet tones of a local.Nissan issued a statement asserting they had not purposefully deceived customers, saying: Nissan takes its commitment to fair and truthful advertising seriously.
The execution feels like something st patrick's day parade giveaways of a discordant hybrid, drawing stylistically from viral videos, which aspire to authenticity, while clearly owning up to the fact that it's an ad, with an event that doesn't even try to seem real.
Nissan North America, Inc., Advertising Agency tbwa Worldwide, Inc., Settle FTC Charges that Nissan Frontier Dune Buggy Rescue Ad Was Deceptive.